AI usage & capacity
Clear allowances for every AI-powered feature.
Kelmo AI features use specialised language models, data processing and supporting infrastructure. Each eligible plan therefore includes a defined monthly allowance designed for normal business usage. Additional capacity can be added where customer demand or merchant activity exceeds the included amount.
Reaching an AI allowance does not disable the store, ordering website, checkout, customer accounts, mobile applications, payments or standard commerce functionality.
Simple usage definitions
Two types of AI activity are measured.
Customer AI Shopping Conversations
A customer AI shopping conversation is one customer session with the Kelmo AI Shopping Assistant. One conversation may include up to ten customer messages within the same active shopping session.
Examples include
- Asking for product recommendations
- Searching through natural language
- Comparing products
- Asking a clarifying question
- Finding products by budget, category or preference
- Adding a confirmed product to the cart
Starting a separate session later may count as a new conversation.
Merchant AI Actions
A merchant AI action is one requested AI-generated response or analysis inside the Kelmo merchant environment.
Examples include
- One Kelmo Copilot response
- One campaign draft
- One push-notification draft
- One report explanation
- One customer-segment recommendation
- One product-performance analysis
- One requested forecast explanation
- One recommended-action generation
Normal dashboard viewing does not count as an AI action.
What does not reduce the standard allowance?
Where included in the selected plan, the following scheduled features do not reduce the normal customer-conversation allowance:
Manual regeneration, repeated custom analysis or additional conversational questions may count as merchant AI actions.
Kelmo for Shopify
Included monthly AI allowances
| Plan | Customer AI shopping conversations | Merchant AI actions | AI availability |
|---|---|---|---|
| Core€79/month | Not included | Not included | AI features may be added through an approved AI capacity add-on. |
| Growth€149/month | Not included in the standard plan | Not included in the standard plan | AI capabilities may be added separately after reviewing expected usage. |
| Intelligence€249/month | 1,500 per billing month | 300 per billing month |
Also included:
|
The Intelligence allowance is designed for small and medium-sized Shopify brands with regular mobile-app engagement. High-volume stores may require additional capacity.
Kelmo Commerce Apps
Included monthly AI allowances
| Plan | Customer AI shopping conversations | Merchant AI actions | AI availability |
|---|---|---|---|
| ConnectFrom €129/month | Not included | Not included | AI features may be added through an approved capacity add-on. |
| LaunchFrom €219/month | Not included in the standard plan | Not included in the standard plan | AI capabilities may be added separately after reviewing expected usage. |
| IntelligenceFrom €349/month | 2,500 per billing month | 500 per billing month |
Also included:
|
The Ecommerce Intelligence allowance supports connected web and mobile commerce. Businesses with large catalogues, high traffic or frequent AI use may require additional capacity.
Grow when required
Add capacity without changing the full commerce plan.
AI Capacity Pack
€39/month
Includes
- 500 additional customer AI shopping conversations per month
- 100 additional merchant AI actions per month
Multiple capacity packs may be added where approved.
High-Volume AI
Custom monthly capacity
Suitable for
- High-traffic ecommerce applications
- Large product catalogues
- Marketplace operations
- Multi-location businesses
- Frequent Copilot use
- High-volume customer-assistant activity
- Custom model or infrastructure requirements
We notify the merchant before the allowance is reached.
At 80% usage
The approved merchant contact receives an allowance notification.
At 100% usage
Kelmo will notify the merchant that the included monthly allowance has been reached. Additional usage is never automatically charged without approval.
Where no additional capacity has been approved:
The following continue operating as normal:
Kelmo does not suspend the entire merchant account because an AI allowance has been reached.
How monthly allowances work
- Allowances reset on the merchant’s monthly billing date
- Unused AI allowance does not roll over
- Allowances are attached to the relevant business account
- Usage may be shared across connected locations where specified in the agreement
- Additional capacity begins after approval
- Capacity-pack charges continue until cancelled under the applicable agreement
- Kelmo may apply technical protections against abusive or automated misuse
- Usage measurements are based on Kelmo system records
- Failed or incomplete requests should not normally count where no usable AI result was produced
- Repeated regeneration requests may count as separate actions
Fair and responsible use
AI allowances are intended for genuine business and customer activity.
Usage must not involve:
Kelmo may temporarily restrict abusive AI activity while continuing standard commerce services where reasonably possible.
AI output supports decisions. It does not replace judgement.
- AI responses may contain errors
- Forecasts are estimates rather than guarantees
- Recommendations depend on available data quality
- Product facts should come from the approved catalogue
- Merchants should review generated campaigns before sending
- Important operational actions require merchant approval
- Medical, legal, financial or regulated claims should not rely solely on generated output
- Kelmo does not guarantee revenue, conversion or retention results
- AI availability may depend on external model providers
- Model availability, latency and output quality may change
- Kelmo may update models and technical infrastructure over time
Common questions
AI usage questions, answered plainly.
What happens when the monthly AI allowance is reached?
Kelmo notifies the merchant. AI-specific features may pause or use a standard non-AI fallback until the allowance resets or additional capacity is approved. The store, website, application, checkout and normal commerce features continue operating.
Will Kelmo automatically charge for additional AI usage?
No. Additional capacity is not automatically charged unless the merchant has previously approved recurring capacity or another agreed billing arrangement.
Do unused conversations roll over?
No. Included AI allowances reset each billing month and unused capacity does not roll over.
Does every customer message count separately?
No. A customer shopping conversation may include up to ten customer messages within one active session.
Does viewing an existing report count as an AI action?
No. Viewing a previously generated report does not normally count as a new merchant AI action.
Do automatic daily briefings use the merchant allowance?
The standard scheduled daily briefing is included where listed in the plan. Repeated manual regeneration or additional conversational analysis may count as merchant AI actions.
Can we purchase more capacity?
Yes. Additional capacity packs or custom high-volume arrangements may be added after reviewing expected usage.
Are AI results guaranteed to be accurate?
No. AI output, forecasts and recommendations are generated from available information and may contain errors. Merchants remain responsible for reviewing important decisions and communications.
Need more capacity?
Match the AI allowance to the size of your operation.
Tell Kelmo how customers and staff will use the AI features, and we will recommend an appropriate monthly capacity.